If you are using the official Facebook for WooCommerce plugin, you may have recognized that it does not allow you to select if you want to use the Facebook Pixel on your store. It forces you to enable the pixel in order to also use its catalog synchronization feature.
For privacy and legal reasons, you may want to allow your visitors to opt-out of Facebook tracking. The following snippet will provide you with the needed functionality.
How to make this snippet work?
- copy/paste the full snippet code to your child theme’s functions.php
fb-opt-out” to the element
Example opt-out link code: