One of the greatest benefits of being a store owner is the ability to be in charge of your own schedule. There are many ways in which you can automate your WooCommerce store. Think of anything you do which is repetitive and I can bet there is a way to automate it and save you time!
This post will go through 6 time-saving steps to make sure your WooCommerce store is making the most out of its automated potential. Following the tips in this article will give you even more time to focus on the things that matter most to you.
Email marketing is a huge part of any successful digital business. There are more than just newsletters to be sent through email. You can automate birthday emails, holiday season promotion campaigns and you could even have your own email series offering your customers added value, which is not available on your website blog. These are all email processes which can be automated.
You can also automate email capturing to grow your mailing list even faster. Include a “sign up to newsletter” check box just as the customer is confirming their order to make it easier for them too.
According to GetResponse and Qreuz, triggered emails have the most successful open and click-through rates. Triggered emails are sent to customers after they complete a particular action, such as registering for an account, signing up for a newsletter or making a purchase.
Newsletters showed the lowest rates for both the open rate and the click-through rate in the study below. This highlights the potential that automated emails, such as triggered emails, autoresponders, email series’, and RSS emails hold. Good newsletters are often not automated and put together by you or the content and marketing team every week, month, or season, including the latest offers, new products and special messaging to suit the timing. The rest can be done once and sent out repeatedly, and still draw in better open rates. So make these emails count, as these are the ones your customers are most likely to see.
As your store grows, so too will your need for an active and engaged customer support presence. Automating the commonly asked questions through an FAQ or web chat sequence is a great way for customers to get answers immediately.
This will reduce the amount of queries you or team will have to deal with personally. This will make you available for any more time-demanding situations.
You can also automate post-purchasing emails to thank your customers for their custom. You could also encourage them to leave a review and/or submit feedback on how you could improve your service.
Product Setup and Management
Your product life cycle presents plenty of opportunity for automation. Although any time saved here should be given to high quality product photography and well-written product descriptions, those tasks do not need to be done on a regular basis. However, things like inventory replenishment and updates are viable for automation.
For product updates, it might be easier to input new information into a spreadsheet, than changing products manually on the website. Then, you can set up a recurring import of the data from your spreadsheets in CSV form.
Another option is setting a trigger for when stock reaches a certain level, so you always know what your inventory looks like. You can also use a custom development to automate stock replenishment. Try the woocommerce_low_stock hook to trigger an email to your supplier with product details when a product reaches a certain low level.
Orders and Fulfillment
The orders and fulfillment journey can look a lot different depending on the store or service you are offering. If you are selling products to be shipped you can automate the shipping rates by displaying live rates provided by the shipping provider.
Another great point of streamlining during the fulfillment process is automatically printing shipping labels. You can integrate your store with your shipping provider. Then, get a shipping label generated automatically and sent to your printer. You can also automatically process your orders and send shipping information directly to the customers.
If you are dropshipping products, there are also ways to further automate. You can export orders to transfer the orders easily and not have to manually make the order with your dropshipping provider. Look for dropshipping companies that are compatible with WooCommerces. This way, you can send your orders automatically to your dropshipping account. Otherwise, you’ll have to enter each other yourself on the drop shipping website.
Your customers like discounts, and you like time-saving automation and making more sales. Automating your personalized discounts is a great way to meet both ends.
You can set up automated emails to be sent when a customer buys a particular product or offer a coupon code for similar products on your store. You could also target customers who have spent over a certain amount of money in the last few months.
We already mentioned the option of sending an auto-mated post-purchase email. You can do this to thank the customer and elicit feedback or a review. You could also offer a discount code to encourage them to shop at your store again.
You can also automate store-wide discounts on your WooCommerce store. You can set up seasonal discounts and schedule when the offers are to begin and when they should end. This will save you time. You won’t have to manually change the prices of all your products when the sales starts and when it ends!
Outside of seasonal offers, you can also set up dynamic pricing on your automated WooCommerce store. Dynamic pricing is a feature that allows you to automatically adjust the prices of certain products. You can do this based on a variety of internal and external factors.
One way of using dynamic pricing is by triggering a discount on a certain product based on the rate at which it is selling or not. You can implement discounts on products that aren’t selling. Maybe products which haven’t been purchased in 3 months could automatically be discounted by 10% to encourage an increase in sales.
It really is possible to work smarter in WooCommerce. When it comes to automation, you need to look at what tasks are repetitive and easily replicated. Think about the emails you send to each customer after they make a purchase or sign up to your service. Look at how you manage your customer service. What questions do you get again and again? You can automate those answers. There is also opportunity for streamlining in the order processing and fulfilment. Save time by importing inventory data to your store and exporting order data if you are dropshipping. Automated personalized and store-wide discounts may also boost sales without taking you long nights to make those extra earnings.
If you have any questions about how to implement any of these automations, please leave a comment in the comment section below.
You can also join our WooCommerce Entrepreneurs Community on Facebook. You can leave any questions you have there and I or any other of our helpful members will be able to support you!