In this article, we will explain the different cookie notices you see when browsing the internet and show some e-commerce examples. We also conducted a study of the popularity of each cookie notice type.
An HTTP cookie is a small piece of code which is set by the site a user is visiting and is stored in the user’s web browser. This code collects information about the user and enables digital services to identify your browser.
In the context of GDPR and other privacy initiatives worldwide, many e-commerce owners started to obtain the consent from their users to collect their data.
How many websites have cookie notices in E-commerce?
A study done at Qreuz showed that 36% of e-commerce websites had cookie notices. The websites in the research were the top 50 most-visited shopping websites, as ranked by Alexa as of May 6th, 2020. So a whopping 64% of those sites had no cookie banner or pop-up at all.
Cookie Notice/Consent Models
If a website is using a Notice Only consent model, they are not providing the user with an option of browsing their site without cookies.
“We have placed cookies on your computer, our cookies are used to personalise content and ads. Find Out More.”
The cookies here are set upon the user’s arrival, but the user is given the opportunity to manage their preferences. The default setting of cookies in the Implied Consent model is to accept all. You need to click to opt-out rather than to opt-in. In the below images of GameStop’s cookie notice, when you click on “view cookie settings” all cookies will be already ticked. This is an example of Implied Consent.
The cookie notice will also give the user the opportunity to opt-out of the cookies or to “customize preferences”.
The user must click a box to consent to the cookies which aren’t necessary to the functioning of the site. The site will not set the non-essential cookies unless or until the user actively slicks to allow them.
You cannot opt-out of “necessary” cookies, but you can choose to opt-in to further cookies which go beyond this. The difference between Explicit and Implied or Soft Opt-in consent is that the default cookies setting for Explicit consent is for “necessary only”. Whereas, with Implied and Soft Opt-in, the default is set to all the types of cookies can set.
What type of cookie notices are the most popular?
As mentioned early, Qreuz carried out a study of the cookie notices on the 50 most-visited e-commerce sites. Of the sites we collected data from, 10% chose Implied Consent. Another 10% have Explicit Consent implemented on their sites. 8% of them use the Soft Opt-in model and 8% again use the Notice Only approach. 64% of the 50 most-visited e-commerce sites had no cookie notice at all.
If you are considering one of the notices above, we recommend you look into the legalities of each consent model and of the country of your users and where your business is located.