User Tracking Questions Answered 2020

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One form of user tracking in 2020 occurs when pixels are set on visitors’ browsers to collect data points about them. The user’s information is then collected, stored, and shared for functional, statistical or marketing purposes.

Collected? How is it collected? 

Stored? What exactly is being stored?

Shared? Who is collecting it in the first place?

One of the features of Qreuz is to be constantly curious. It can be the most convenient option to keep the “blinders” on and not ask any questions.

When browsing online and faced with a pop-up about your data privacy, the easiest thing to do is to absentmindedly click “OK” or literally anywhere else on the screen just to go on with your session. But do we understand what exactly we’re accepting?

In 2020, Qreuz looked at 25 of the top sites from four different categories (e-commerce, gaming, news, and sport). These sites were ranked and categorized by Alexa in June, 2020. The purpose of this study was to ask the much needed questions about user tracking;

How many user trackers are being set?

Which industries set the most trackers?

How many of the trackers set by sites are “essential”?

How many user trackers are being set?

The simplest answer to this question is up to 30 trackers could be set on your browser if you were to visit one of these 100 global top-visited sites. 

The graph below shows the percentage of websites that set the various amounts of user trackers on their users’ browsers.

This image has an empty alt attribute; its file name is number-of-trackers-3.png

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Which industries set the most trackers?

In this study, Qreuz collected research data from 100 sites, 25 sites from four categories; e-commerce, gaming, news and sport.

In the graph below you can see the average amount of user trackers set per website when you visit them. Each category has two figures; one for the amount of tracker set on arrival (dark green) and the other is for the total amount of trackers that are set once the site has been interacted with (light green).

To answer the question, news sites are likely to set more pixels on their users’ browser than any other in this study. 

Perhaps surprisingly, e-commerce is likely to set the lowest amount in total.

web trackers on your site

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How many of the trackers set by sites are “essential”?

“Essential” cookies are deemed so because they aid in the simple functioning of the website. They could be used if the site needs to remember you are logged in as you click from one page to another, or to remember you’ve added an item to your cart, for example.

Check out the “essential” cookies per site in yellow. They pale in comparison to the average number of total trackers per site. 

This image has an empty alt attribute; its file name is essential-web-trackers-1-819x1024.png

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Final words

There was not too much variance between the different niches of this study. There was, in fact, more of a disparity between location. Primarily, U.S. sites presented themselves to be the country setting the most trackers, from the moment a user lands.

Here is a final breakdown of each category of website in this study, including the amount of third-party requests in each.

user tracking on e-commerce sites

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user tracking on gaming sites

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user tracking on news sites

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user tracking on sports sites

If you want to share an Insight from this article, here are the links to each:

Average Amount of Web Trackers Set per Site Visit

How many web trackers are “essential”?

User Tracking on E-commerce Sites

User Tracking on Gaming Sites

User Tracking on News Sites

User Tracking on Sports Sites

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