6 Essential Blog Targeting Techniques

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Are you searching for new ways of attracting more visitors to your personal blog? Do you want to find innovative ideas for the content of your next articles?
Then you came to the right place. While there are thousands of pieces of advice on the internet, few of them bring actual results to your blog. To help you overcome this hurdle, we created this list with six of the most effective targeting techniques for generating highly convertible content and attracting quality visitors to your blog.
Without further ado, let’s discuss the approaches you can use to revolutionize your online marketing strategies and take your personal blog to the next level.

#1 Use Buzzsumo to Generate Content Ideas for Your Blog

Buzzsumo is a very sophisticated competitive research and analysis tool that allows you to find trending content and the most popular influencers in social media profiles, monitor specific keywords for related content, and analyze your competitors’ behavior in terms of content marketing.
Content research is one of the main features of the platform. While a direct analysis of what is being written on a specific topic might benefit you, the true value is in the indirect analysis of the gaps your competition is still not covering. Looking at the content of other blogs in the same niche gives you much more powerful insights into innovative topics that are yet unexplored.
Apart from this major advantage, the tool’s functionality of finding influencers in a certain field is extremely useful for establishing long-term partnerships for your business. We will discuss how to profit from partnerships later in this article, but you should keep in mind that Buzzsumo is a great tool to find these trending profiles. If you want to get into more technical details on how to use the many features of the platform, check this great step-by-step guide offered by MOZ.

#2 Focus on Long-tail Keywords

What does your blog commercialize? How are your choosing the targeted group of keywords for writing your content?
Imagine, for instance, that you sell a project management software. If you start producing content only focusing on keywords such as “project management,” “project management software,” and “benefits of project management software,” you will not see a lot of improvement in your rankings – even if your write high-quality content. The problem is that everyone targets general keywords, so only the biggest websites in the industry – in terms of authority, links, and online mentions – will rank well.
The answer to this issue is to focus on long-tail keywords. Long-tail keywords are more specific sets of terms, usually resembling the structure of a sentence, that are also likely to be researched in Google by your target market. You can, for example, target the group “how to use project management software to improve your time management skills.” While there will be a smaller absolute number of searches, it is far more likely that your website will rank better in the queries of the users looking for this specific set of keywords.

How to Find Suggestions for Long-Tail Keywords

The first and most common way of finding long-tail keywords is to use Google AdWords’ Keyword Planner, but this is not the only possible solution. A very common alternative we often overlook is to simply look at the automated suggestions provided by Google when we search for a general term.
As you can see in the image below, Google already provides several suggestions of longer sets of keywords when we start looking for the term “use project management software for.”
Example of Using Google Search for Long Tail Keywords

Another possibility is to look at suggestions presented at the bottom of Google’s results page. If you scroll down to the bottom of the results, you will see several more specific sets of keywords users are normally looking for.
Example of Looking for Long Tail Keywords in Google Results
Finally, it is also possible to use websites such as www.ubersuggest.io to look for suggestions of related keywords and more specific terms.

#3 Define Your Blog’s Audience by Creating Multiple Visitor Personas

Creating buyer personas is a great way of personalizing your online campaigns for your target audiences. Personas allow you to define more precisely which terms and keywords your audience might be interested in. Not only that, but it also helps you define the tone of your content: is your reader looking for a comprehensive article or for a quick, insightful analysis of the subject? Should you use formal or informal writing? Are you allowed to insert promotional content in the body of the post or it is better if you avoid it?
Detailed personas help you answer these and many other questions related to online marketing. Your content will be much more valuable to your visitor, increasing both the strength of your brand and the likelihood of converting the user into an active lead.

#4 Use Social Media Hashtags to Target Your Content to the Right Audience

Hashtags are used to identify the topic of your post and facilitate the search of content related to a specific subject. Almost every social media platform has this feature, and using hashtags correctly can significantly increase the engagement level of your posts. Sprout Social published a thorough study of highly efficient ways of using hashtags in social media profiles. According to their article, hashtags resulted in an increase of 100% in engagement level.
But should you simply mention every relevant hashtag on your posts? Not according to Quick Sprout. Their data show that the majority of social networks present decreasing returns to higher amounts of hashtags: in twitter, for example, the highest level of engagement happens when one and two hashtags are used. The only exception to the rule is Instagram.
Since hashtags are so important for organically promoting your content, how can you choose the best ones? RiteTag is a very good place to find statistics for not only one specific hashtag but also for many related terms. The platform presents very detailed performance metrics for each keyword, as well as suggestions of trending hashtags based on your original search.

#5 Partner with Influencers in the Same Field as Your Blog

Partnering with influencers is a great way to improve the reach of your blog. Basically, it solves two big problems at once:

  • Your partnership opens doors for posting your content on the partner’s blog. This benefit is incredibly effective because it not only sends people directly to your blog through referrals but it also increases the overall authority of your domain through backlinks.
  • Your partnership increases the amount of content posted on your blog. The other side of the partnership is opening your blog for guest posts written by your partner. The higher amount of high-quality content also results in higher organic rankings for your domain.

While several bloggers might ask for a financial compensation to establish partnerships, there are many writers out there who are willing to expand their network of contributors without charging anything. Although it requires a bit more time than the other strategies, especially when writing content for your partner’s blog, this is one of the most lucrative techniques in the long-term online marketing world.

#6 Interact with Questions and Topics in Forums and Q&A Websites

Forums and Q&A websites such as Quora are great ways of improving your online presence and building a strong reputation. There are, however, a few particularities of this type of promotional activity that must be observed to make sure you are not considered a spammer by the community.

Focus on the Quality of Your Answers and Provide Valuable Inputs

While a three line reply might be enough to answer a question, it will rarely stay in the mind of people. Remember, you are directly interacting with your target audience, so you want to be remembered by what you are saying.
Storytelling is a great way of emotionally involving people and making them remember you. If you are answering a question about the best SEO techniques for a blog, why not tell a little story about how confused you were before you found the right tools for data analysis? Why not involve your audience by telling them how hard it was to earn traffic before you implemented the SEO techniques you are recommending?

Be Personal and Write Customized Answers

Nobody wants to see a “copy and paste” answer. Writing the content once and publishing it over and over again in many different websites will not improve your online reputation. While being personal and writing specific answers might require more work, it results in the most benefits for your online presence. People start seeing you as someone who actually has experience and knowledge on the subject.
Another strong piece of advice is to create personal profiles. Members of forums and Q&A websites are very skeptical when they see a corporate profile answering questions. They immediately see this situation as a promotional campaign and decide to ignore your inputs. Therefore, creating a personal profile and mentioning your company in the answer – not more than once or twice – Is the best way to profit from these platforms.

Before you go…

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