In this insight, we look at the sales figures during the holiday season in the U.S. This data was taken from November and December of each year. The figures do not include travel and event tickets.
In 2016, the sales during the holiday season in the U.S. were reported at $92.77b. This jumped by 16.4% to $107.91b in 2017. The U.S. holiday season sales continued to increase in 2018, reaching $119.54b. This was a 10.8% increase on the year before. Finally, you can see that in 2019, that figure was forecast to rise by a further 13.2%, making it $135.35b.
Research done by Digital Commerce 360 showed the actual 2019 figure to be $138.65b.
- Clement, J. (2019). U.S. retail e-commerce holiday season sales from 2015 to 2019. Available at: https://www.statista.com/statistics/241945/us-retail-e-commerce-holiday-season-revenue/ (Accessed: 27 Oct 2020)
- Young, Jessica. (2020). Online holiday sales grow 13.6% in 2019. Available at: https://www.digitalcommerce360.com/2020/01/17/online-holiday-sales-grow-13-6-in-2019/ (Accessed: 27 Oct 2020)