Let’s take a quick look at the top platforms for digital marketing activities according to a survey carried out by Kantar in 2020.
Facebook came in at the top; 72% of the respondents named it their preferred platform for digital marketing activities. Google (67%) and Instagram (61%) are also popular.
Twitter (50%) and Amazon (49%) were not as highly ranked as the three above, but are still widely used for digital marketing activities.
- Kantar (2020). The State of E-commerce 2021 [Online]. Kantar.com. Available at: https://www.kantar.com/inspiration/retail/the-state-of-ecommerce-2021-cn/ (Accessed: 05 Jan 2021)