[Insight] The Shape of CTA Buttons 2020

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The Shape of CTA Buttons 2020

In May, 2020 Qreuz collected data from 100 of the top-visited sites around the world in a call-to-action (CTA) study. One aspect of CTA buttons we wanted to research was the shape these leading sites are using for their CTA buttons.

For the purpose of this study, we focused on 20 of the most popular sites with CTA buttons in the U.S., Canada, Australia, the U.K. and Germany. These sites were ranked by Alexa, as of May 14th, 2020.

The shape of CTA buttons can be simply labelled as “rounded” or “rectangular”. For this study we wanted to break down the rectangular shape further into “soft” and “hard”, referring to how severe the corners are on the CTA button.

CTA Buttons in the U.S.

20% of the CTA buttons on the most-visited sites in the U.S. are rounded and 20% are a rectangular shape with “hard” corners. The most popular CTA button shape on the U.S. sites in this study is rectangular with “soft” corners.

CTA Buttons in Canada

30% of the CTA buttons on the most-visited sites in the Canada are rounded and 15% are a rectangular shape with “hard” corners. The most popular CTA button shape on Canadian sites in this study is a rectangle with “soft” corners. This accounted for 55% of the buttons in this study.

CTA Buttons in Australia

Only 5% of the CTA buttons on the Australian sites are rounded. 10% are a “hard” rectangle shape and a standout 85% of the Australian CTA buttons in this study were “soft”-rectangular.

CTA Buttons in the U.K.

15% of the CTA buttons on the U.K. sites are rounded. Only 5% are a “hard” rectangle shape and 80% of the U.K. CTA buttons in this study were “soft”-rectangular.

CTA Buttons in Germany

Only 5% of the CTA buttons on the German sites in this study are rounded. Only 30% are a “hard” rectangle shape and 65% of the German CTA buttons in this study were “soft”-rectangular.

Qreuz also collected data on the color and the buzzwords used on CTA buttons on these sites.

CTA shapes 2020
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