Qreuz conducted a study of the most popular buzzwords used for call-to-action (CTA) buttons in Germany. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.
The two most popular buzzwords used in CTAs in Germany were “now” and “free”. “Now” was used on 25% of the German sites in this study and “free” was used on 15%.
We also collected the most popular colors for CTA buttons in Germany.