Qreuz conducted a study of the most popular buzzwords used for call-to-action (CTA) buttons in Australia. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.
The two most popular buzzwords used in CTAs in Australia were “now” and “free”. “Now” was used in 50% of the Australian CTAs in this study. “Free” was used on 25% of the CTAs in this study.
We also collected the most popular colors for CTA buttons in Australia.