[Insight] The Most Popular Colors for CTA Buttons in the U.S.

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The Most Popular Colors for CTA Buttons in the U.S.

Qreuz conducted a study of the most common colors used for call-to-action (CTA) buttons in the U.S. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.

For more on optimizing your website design, check out our recent blog post on designing for your user’s needs.

We found that blue is the most popular color for CTA buttons on U.S. sites, accounting for 40% of the sites in the research. In second place, we take a jump down to red and purple at 15%. Orange and white CTAs were used on 10% of the sites in the study. Finally, only 5% of the most popular sites in the U.S. used the colors yellow and black for their call-to-action buttons.

ecommerce insight CTA buttons U.S. graph 2020
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