[Insight] The Most Popular Colors for CTA Buttons in the U.K.

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The Most Popular Colors for CTA Buttons in the U.K.

Qreuz conducted a study of the most common colors used for call-to-action (CTA) buttons in the U.K. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.

For more on optimizing your website design, check out our recent blog post on designing for your user’s needs.

We have previously posted the results of this study for the U.S., Canada and Australia. Blue took the top spot for CTA button colors in all of these countries, including the U.K, as seen below.

Green is also equally as common in the U.K. as it is in Australia, accounting for 20% in second place.

White accounts for 15% of the CTA button colors in the U.K.

Purple, red, yellow and orange each only feature on 5% of the CTA buttons in the U.K.

Check out the graph below.

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