Qreuz conducted a study of the most common colors used for call-to-action (CTA) buttons in the Germany. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.
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Germany is the the first country out of five that we looked into that didn’t have blue in the top spot. Canada, Australia, and the U.K all have blue CTAs on 35% of their sites in this study. The U.S. have blue on 40%.
The most popular color for German CTA buttons in this study is red at a comparatively low 20%. Red is followed by blue, green and orange at 15% each. Yellow and white account for 10% of the CTA buttons on the German sites in this study. Purple, black and pink CTAs were present on 5% of the German sites in this study each.