Qreuz conducted a study of the most common colors used for call-to-action (CTA) buttons in Canada. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.
We carried out the same study on U.S. CTAs.
We found that blue is the most popular color for CTA buttons on Canadian sites, accounting for 35% of the sites in the research. There is a significant leap then to 15% for both red and purple. Yellow and orange CTAs were used on 10% of the popular Canadian websites each. The least popular colors on the graph are white, green and black with each of them featuring on just 5% of the sites studied.
It’s interesting to note the low level of the color green in both North American countries, Canada and the U.S., in this study. The U.S. sites had zero green CTA buttons.
Check out the graph below.