[Insight] The Most Popular Colors for CTA Buttons in Australia

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The Most Popular Colors for CTA Buttons in Australia

Qreuz conducted a study of the most common colors used for call-to-action (CTA) buttons in Australia. We chose 20 of the top 50 most-visited sites (with CTAs), as ranked by Alexa, as of May 14th, 2020.

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Similar to the results from the study of U.S. and Canadian CTAs, we found that blue is the most popular color for CTA buttons on Australian sites. Blue accounts for 35% of the CTA buttons in 20 of the most visited sited in Australia.

Green accounts for a substantial 20% of the CTA colors used in Australia. Green didn’t appear at all in the U.S. results.

Red CTAs featured on 15% of Australian sites in the study. Purple and and yellow accounted for 10% and finally, white and orange were the colors of choice 5% of time each.

Check out the graph below:

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