In this insight we look at how 200 industry professionals from U.S. companies, ranging from sales of USD 100 million and more than USD 10 billion, planned their 2020 spending on digital ad platforms.
67% of professionals investing in Amazon Advertising planned to increase their budgets for this platform. In contrast, only 24% planned on keeping them the same and 9% planned on reducing them.
Influencer marketing and display ads would have seen the largest decrease in planned spending for 2020. Both at 18% of professionals saying their spending on these digital ad platforms would decrease.
Return on ad spend (ROAS) is just one of the KPIs to drive your store’s growth, check out: 9 Key E-commerce Metrics to Boost Store Performance.
References:
- Kantar (2020). The State of E-commerce 2021 [Online]. Kantar.com. Available at: https://www.kantar.com/inspiration/retail/the-state-of-ecommerce-2021-cn/ (Accessed: 05 Jan 2021)
