[Insight] Online Purchases Pre-Shop Touchpoints

Share on whatsapp
Share on email
Share on facebook
Share on twitter
Share on linkedin
pre-shop touchpoints

A 2020 survey targeting 500 online purchasers and 200 industry professionals across brand, shopper marketing, e-commerce, and advertising specialties retrieved insightful data on pre-shop touchpoints for online purchases.

37% of the participants in this survey said that the retailer’s website or app was a touchpoint prior to purchase. 28% said they came into contact with a brand via internet search prior to purchase. The lowest amount of respondents (13%) state a blog or online forum as a pre-shop touchpoint.

Bookmark this article to optimize your user journey at the next chance possible: How to Analyze Your User Journey.

References:

Share on whatsapp
WhatsApp
Share on email
Email
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

About the author

Discussion

Leave a Reply

Recommended Articles