Qreuz carried out a study of the cookie notices on the 50 most-visited e-commerce websites, as ranked by Alexa on May 6th, 2020. We looked into the different types of cookie notices used by these sites. There are four main types of cookie notices/consent models; Implied Consent, Explicit Consent, Soft Opt-In and Notice only.
See examples of these cookie consent notices here.
Of the sites we collected data from;
- 10% chose Implied Consent
- 10% have Explicit Consent implemented on their sites
- 8% of them use the Soft Opt-In model
- 8% again use the Notice Only approach
- 64% of the 50 most-visited e-commerce sites had no cookie notice at all