In a 2020 survey, 4,012 US shoppers were asked, “What would influence you to try a new store or online retailer?”. 62% of the respondents said that better prices would influence them to try a new retailer. Unique products (44%) and coupons or discounts (44%) were the next most popular reasons for choosing a new store for the participants in this story
A pleasant shopping experience (32%) and COVID-19 safety precautions (32%) were the least popular on the least, but still very relevant for these shoppers.
To see how shoppers expect their experience to be personalized, see Expected Online Shopping Personalization U.S. 2020.
- Deloitte (2020). 2020 Deloitte Holiday Retail Survey [Online]. Deloitte.com. Available at: https://www2.deloitte.com/content/dam/insights/us/articles/6890_holiday_retail/6890_2020-Deloitte-holiday-retail-survey.pdf (Accessed: 18 Dec 2020)