In 2020, Webscale carried out a survey of 456 participants in the e-commerce industry. The respondents were asked what their average monthly site traffic during the holiday season.
20% of the respondents said that their traffic was the same as usual. 35% said that their site traffic increased up to twice as much. About 7% said that they even had 10 times or more as much traffic as non-holiday season months.
We also look at fourth quarter sales during the same period in this insight.
- Webscale. (2020). The State of Ecommerce Infrastructure 2020 Available at: https://www.webscale.com/the-state-of-e-commerce-infrastructure-report-2019/ (Accessed: 10 Nov 2020)