[Insight] Holiday Season Site Traffic Increase | E-commerce Survey

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Holiday Season Site Traffic Increase | E-commerce Survey

In 2020, Webscale carried out a survey of 456 participants in the e-commerce industry. The respondents were asked what their average monthly site traffic during the holiday season.

holiday season site traffic insight

20% of the respondents said that their traffic was the same as usual. 35% said that their site traffic increased up to twice as much. About 7% said that they even had 10 times or more as much traffic as non-holiday season months.

We also look at fourth quarter sales during the same period in this insight.

References:

site traffic holiday season
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