In 2020, Webscale carried out a survey of 456 participants in the e-commerce industry. The respondents were asked what percentage of their company’s annual sales happen in the fourth quarter (Oct 1 – Dec 31).
3.6% of the participants said that between 0 and 10% of their annual sales happened in the fourth quarter. 14.6% said that between 10 and 20% of their annual sales happened in this period. The largest amount of respondents, 45.5%, said that they received between 20 and 40% of their annual sales in the fourth quarter. 29.1% said they received 40-50%. Finally, 7.3% of the participants in this survey said the over 50% of their yearly sales happen in the fourth quarter alone.
We also look at site traffic during the same period in this insight.
- Webscale. (2020). The State of Ecommerce Infrastructure 2020 Available at: https://www.webscale.com/the-state-of-e-commerce-infrastructure-report-2019/ (Accessed: 10 Nov 2020)