[Insight] Fourth Quarter Percentage of Annual Sales | E-commerce Survey

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Fourth Quarter Percentage of Annual Sales | E-commerce Survey

In 2020, Webscale carried out a survey of 456 participants in the e-commerce industry. The respondents were asked what percentage of their company’s annual sales happen in the fourth quarter (Oct 1 – Dec 31).

fourth quarter sales insight

3.6% of the participants said that between 0 and 10% of their annual sales happened in the fourth quarter. 14.6% said that between 10 and 20% of their annual sales happened in this period. The largest amount of respondents, 45.5%, said that they received between 20 and 40% of their annual sales in the fourth quarter. 29.1% said they received 40-50%. Finally, 7.3% of the participants in this survey said the over 50% of their yearly sales happen in the fourth quarter alone.

We also look at site traffic during the same period in this insight.

References:

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