[Insight] E-Commerce Platform Market Share 2017-2020

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E-Commerce Platform Market Share 2017-2020

In this insight, we look at the market share of the three most popular e-commerce platforms; WooCommerce, Shopify and Magento.

Data source: BuiltWith 2017, 2018, 2019, 2020

From 2017 until 2020, WooCommerce and Shopify have seen significant growth in their market share of the top 1 million sites, as ranked by BuiltWith.

The market share of WooCommerce in 2017 was 18% and in four years it jumped to 29% in 2020. Shopify saw a similar growth trajectory, increasing from 13% in 2017 to 22% in 2020.

Magento, on the other hand, experienced a decline in their market share over the four years. In 2017, they held the second top spot in the market at 16%. That figure went down to 8% in 2020.

Trying to figure out which e-commerce platform is right for your store? Check out our take on WooCommerce vs Shopify.

e-commerce platforms market distribution pie chart
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