[Insight] E-commerce Conversion Growth Rate by Industry

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E-commerce Conversion Growth Rate by Industry

From 2019 to 2020, the conversion rate of each industry in the U.K., according to the following statistics, has changed. In this post, we will go through the growth rate of each industry’s conversion rates. You can see the 2020 conversion rate of each of the industries mentioned below here.

In the Arts & Crafts e-commerce industry the conversion grew by 10.28% from 2019 to 2020. The conversion rate of the Baby & Child industry has grown by 42.63%. In the Cars & Motorcycling industry, the average conversion rate grew by 17.55%. It grew by 4.22% in the Electrical & Commercial Equipment e-commerce industry.

The industry which saw the highest conversion rate growth from 2019 to 2020 was the Food & Drink industry. The Food & Drink industry saw a growth rate of 82.35%.

The Health & Wellbeing industry saw a decline of 9.46% in its average conversion rate. The other industries which saw a decline in their conversion rates from 2019 to 2020 were the Kitchen & Home Appliances and Pet Care industry, at 9.21% and 9.22% respectively.

Home Accessories & Giftware saw a conversion rate growth of 59.63% from 2019 to 2020. The Sports & Recreation industry saw a growth of 32.73%.

References:

conversion growth rate graphic
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