In this insight, we breakdown the October sales channels of U.K. e-commerce companies in the Fashion Clothing & Accessories market.
Paid Search Market was the best performing traffic channel in October 2020, at 50.2%. Direct traffic performed well, resulting in 27.4% of the sales in that time period. Email Marketing performed the poorest by leading to only 8.1% of the October 2020 sales in the Fashion Clothing & Accessories market.
Check out the cost per acquisition rates in this and many more industries in this e-commerce CPA insight.
- IRP Commerce. (2020). Ecommerce Benchmarks and Ecommerce Market Data for the Fashion Clothing and Accessories Market. Available at: https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=3&Segment= (Accessed: 23 Nov 2020)