In this insight, we breakdown the October sales channels of U.K. e-commerce companies in the Electrical & Commercial Equipment industry.
Paid Search Market was the best performing traffic channel in October 2020, at 72.8%. Direct traffic performed well, resulting in 22.3% of the sales in that time period. Email Marketing performed the poorest by leading to only 1% of the October 2020 sales in the Electrical & Commercial Equipment industry.
Check out the cost per acquisition rates in this and many more industries in this e-commerce CPA insight.
- IRP Commerce. (2020). Ecommerce Benchmarks and Ecommerce Market Data for the Electrical & Commercial Equipment Market. Available at: https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=16&Segment= (Accessed: 24 Nov 2020)