In this insight, we breakdown the October sales channels of U.K. e-commerce companies in the Baby & Child industry.
Paid Search Market was the best performing traffic channel in October 2020, at 41.2%. Affiliate Marketing traffic performed well, resulting in 34.2% of the sales in that time period. Email Marketing performed the poorest by leading to only 1.5% of the October 2020 sales in the U.K. Baby & Child industry.
Check out the cost per acquisition rates in this and many more industries in this e-commerce CPA insight.
- IRP Commerce. (2020). Ecommerce Benchmarks and Ecommerce Market Data for the Baby and Child Market. Available at: https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=11&Segment= (Accessed: 24 Nov 2020)