[Insight] E-commerce Average Order Value by Industry 2020

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E-commerce Average Order Value by Industry 2020

In this insight, you can see the average order value (AOV) of products based by the industry they are in. This data was collected using IRP Commerce.

The AOV of products in the Arts & Crafts industry is £107.40. In the Baby & Child industry, it is £131.77. The Cars & Motorcycling industry has an average order value of £120.49. Electrical & Commercial Equipment yields an AOV of £80.01. Fashion Clothing & Accessories has an AOV of £95.18. The AOV of the orders in the Food & Drink e-commerce industry is £109.28

Health & Wellbeing products have an AOV of £46.87, as of October 2020. The AOV of Home Accessories & Giftware is £75.40 and £53.01 is the AOV of Kitchen and Home Appliances. Orders in the Pet Care e-commerce industry have an AOV of £41.05. Orders in the Sports & Recreation’s niche is £88.86.

References:

aov insight
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