In the space of three days, from the 13th of March to the 16th of March, pure-play e-commerce Facebook ad spend dropped from 6.5% to 54.5% below benchmark. A week later it reached its lowest point since the pandemic, 66.5% below their benchmark set against pre-COVID-19 periods.
You can find further insights into how the e-commerce industry has responded to the virus here.
Data source: https://go.within.co/retail-pulse/
