[Insight] Average Amount of Web Trackers Set per Site Visit

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Average Amount of Web Trackers Set per Site Visit

Sites often use web trackers to identify their users and establish data points for further marketing optimization. Qreuz conducted a study of 100 of the top sites ranked by Alexa, as of June 11th, 2020. Qreuz looked at four categories of websites; e-commerce, gaming, news and sports.

In this insight, we differentiate between the amount of trackers set when users simply land on the site and upon interaction of the site. In each category, the amount of web trackers set by the site visited increases once the site is interacted with.

“Interaction” refers to clicking anywhere on the site or accepting the cookie-based web tracking on a cookie notice, if required by the site.

In e-commerce, the average amount of trackers set on arrival is 6.8. Once the e-commerce sites have been interacted with, that number increases to 7.6.

In gaming, the amount of web trackers on arrival is 6.6. When gaming sites are interacted with after arrival, the number increases to 8.9.

News sites set an average of 6.7 trackers on arrival. When a user then interacts with the site, the number of web trackers set is 9.

On arrival, sports sites set the lowest average amount of 5.4 trackers when a user visits there site, before any interaction. Once the site is interacted with, the average number of web trackers increases to 7.5.

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