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<![CDATA[Unique visitors is a KPI used in marketing to count visitors on your website. In contrast to sessions, it counts individual users instead of visits on an online service for a certain timeframe.
Usually, unique visitors are based on cookies to identify individual users. In effect, one human being can result into to unique visitors on your web service. This can happen if somebody accesses your web service through different browsers or on multiple devices.]]>

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