The company behind Klaviyo has been founded in 2012 in the USA with the vision to reinvent email marketing for e-commerce.
Klaviyo is aggregating data from various sources and allows you to create automated workflows which generate an impact on your business. Besides this, there are all the essential email marketing features like sign-up forms, subscriber management, and reporting. Those are combined with features to build-out all the workflows needed in e-commerce. Klaviyo can do all the workflows from abandoned cart emails over transactional emails to re-engagement series of emails.
Klaviyo has an easy-to-understand interface. It helps you to increase your revenue per customer by making it simple to have an effective outbound communication strategy in place.
Key features of Klaviyo are:
- One-click integrations
- ROI-based reporting
- Facebook advertising
- Pre-built autoresponders
- Website tracking
- Dynamic data blocks
- Email personalization
- Product recommendations
- Custom activity fields
- Drag-and-drop email design
- Responsive email templates
Typical use-cases for Klaviyo are:
- generating subscribers for your online store
- lead nurturing and generating conversions
- sending abandoned cart emails
- automating business growth with the power of email marketing