Bing Ads is Microsoft’s ad platform that lets you book ads on Bing.
Formerly known as Microsoft adCenter and MSN adCenter, Bing Ads is a service that offers you pay per click advertising on Bing and Yahoo search engines.
Established in 2012, Bing Ads powers one in three US searches and almost 11 billion searches across the globe. Along with this, it also connects you to 59 million searches that Google can’t reach.
25% of clicks from searches are exclusive to Bing’s network. In the United States, the network of Bing Ads comes with 160 million searches. Also, these valuable customers spend nearly 25% more than the average searcher.
Bing Ads is a pay-per-click system in which your bid is based on how much you are ready to pay per click on your ad. There is only a limited space on the webpages, so you place the bid against other marketers.
Bing Ads also provides you with the tools like Bing Ads, Bing Ads Editor, and Bing Ads API that will seamlessly let you manage your campaigns. By using these tools, you can manage multiple accounts, create a catalog for your products, work offline with your Ads, measure campaign performance, and evaluate the performance of keywords and ads.
Whether you are trying to fix a budget or to gain cost per action, Bing ads along with its tools gives you the control to complete your tasks.
With Bing Ads, you can connect with valuable customers who are searching for the services provided by your business.
Bing Ads help you to stay on top of advertising campaigns while you are marketing your advertisements.
You can reach millions of unique searchers locally and globally. Also, if you are already using Google AdWords, it is easy to bring those campaigns into Bing Ads.
At Bing Ads, you can sign up for free and start advertising on any budget. Simply pay for clicks, test the keywords, timing, and bid, and make the most of your ROI.
It is quite similar to Google Adwords and uses the technology like click-through rate and pay per click to determine how many times the ad will be displayed. Bing Ads also allows business owners or advertisers to run their ads on specific days of the week and at preferred times of the day.
As of 2006, no other system comes with these PPC features.
You can also set a monthly budget and spend it on a day-to-day basis. The Bing Ads appear in the right pane of Bing, MSN, and Yahoo search results.
To get started with Bing Ads, you just sign up, choose the keywords, write a good ad, make it appealing with a call to action button, and then you are good to go with your advertisement.
As of 2015, Bing Ads is growing with 33% of market share in the United States.]]>