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What is 'AWeber'?

AWeber is an email marketing tool that helps you to send, track, and manage your professional newsletters. It primarily targets small businesses and entrepreneurs. AWeber's email marketing platform provides features around crafting emails, managing subscribers, analyzing deliverability, tracking success, and automating email campaigns.

Founded in 1998, AWeber is an email marketing tool that lets businesses communicate effectively and efficiently with various customers and prospects. To grow your list, AWeber provides you with sign-up forms and follow-up messages that will cater to all the requirements of your business.

AWeber also lets you grow your email list without losing control over it. There are robust features to manage and segment your subscribers so that your message will arrive in the right inbox.

There is automation and you can easily set up workflows with multiple emails. With them, you can onboard new users, welcome subscribers, and provide service to your customers.

In terms of email design, you can choose from a myriad of templates. The editor is simple and easy to use. It will allow you to create beautiful newsletters without coding or design knowledge.

The analytics features of AWeber include list reports and account reports. With account reports, you can keep track of how many clicks, opens, and revenues have accumulated in time, while with list reports, you can view daily, weekly, or monthly subscribers along with subscriber growth, ad tracking, and location-based subscribers.

Key features of AWeber are:

  • Email newsletters
  • Drag and drop editor
  • HTML templates
  • Email automation
  • Tagging
  • Split testing
  • Autoresponder follow-ups
  • RSS to email
  • Sign up forms
  • Email API
  • Segmentation

Typical use-cases for AWeber are:

  • acquiring subscribers with sign-up forms
  • sending newsletter campaigns to subscribers
  • sending automated email campaigns

Why choose AWeber vs. others?

AWeber is a well-established tool which features all you need to start with and to grow a solid business. It does not overload the interface with features you will never use but focuses on robust email marketing features. At the same time, AWeber does not neglect the power of automated email series, A/B testing, and deliverability analysis.

The information on this page has been sourced from AWeber's official website. You can find them at www.aweber.com

Alternatives to AWeber:

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