<![CDATA[The term ‘audience’ describes all members in the network of a certain digital entity (a business or a person). It is the sum of all followers, subscribers, frequent visitors, customers, and more. In general, the word audience describes every person who saw one of your posts or ads.
The audience of a business or person includes:
- visitors on a website
- followers on a social network
- watchers of a video
- customers of an online shop
- subscribers to a newsletter