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<![CDATA[The term ‘audience’ describes all members in the network of a certain digital entity (a business or a person). It is the sum of all followers, subscribers, frequent visitors, customers, and more. In general, the word audience describes every person who saw one of your posts or ads.
The audience of a business or person includes:

  • visitors on a website
  • followers on a social network
  • watchers of a video
  • customers of an online shop
  • subscribers to a newsletter

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