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The user journey has so many touchpoints online that brands need to be active always and everywhere. Users may want customer service on Facebook, to
One of the first pieces of advice I ever got when traveling was to never go into an empty restaurant. If the locals don’t trust
It can be easy to get lost in the amount of raw data offered by the marketing world. In order to navigate through the array
(Welcome to Part II of this short research series, you can read Part I here) While quantitative methods provide great insights into what your audience
How can you measure the efficiency of your efforts if you don’t analyze your data? Research methods are a fundamental part of marketing strategy optimization.
Customer profiles are an essential component of marketing and sales strategies. Without them (and the data needed to build them), you won’t know who to
Email marketing is one of the oldest online advertising techniques, and yet, if done right, one of the most efficient in bringing you new customers
Sproutsocial offers a concise yet complete definition of Social Listening: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or