Creators Academy: 5 Simple Steps to an Effective Content Strategy

As a creators, you will most likely run a personal blog or website. You may be active on YouTube or Instagram. Your audience loves what you do and you see more and more followers and subscribers [...]


Commerce Mastermind: 4 Effective Ways to Profit from Market Segmentation

As an online shop owner, you will probably know the most important sources for collecting information about your target market. But once you have this data, how can you profit from it? How can [...]


Commerce Mastermind: Effective Buyer Personas for Your Shopify Store

Are you looking for new ways to connect with your audience in your Shopify online shop? Do you want to establish long-lasting relationships with your customers and benefit from higher sales [...]


4 Invaluable Sources of Data for Segmenting Your Market

  How do you currently deal with the different target segments of your market? Do you have a clear idea of their characteristics and goals? Market segmentation is one of the most important [...]


3 Examples of Great Holiday Marketing Campaigns

It can be fun to take a closer look into holiday marketing campaigns, which can provide great inspiration for your own holiday marketing efforts. As the holiday season gets closer, we can all [...]


Conversion Rate Optimization in Shopify – How to get More Items in the Shopping Cart

What is Conversion Rate Optimization? Conversion Rate Optimization is a technique for converting the organic traffic visiting your business website into onboard customers, who will purchase your [...]


Customer Lifetime Value – The Essence

Over the past decade or so, Internet Marketing and ecommerce have become all the rage, and have revolutionized the way most businesses operate. For many online business owners, especially those [...]


3 Hidden Patterns in YouTube Analytics that Offer Unique Insights into Your Audience

If you look for YouTube Analytics on Google or on any other search engine, you will find tons of articles that show you what each link in the YouTube Analytics page does. Here is one example of [...]